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What I find rather interesting is how sales people who know and understand that a context of trust must be created, try to do so without considering whether or not their motive supports their outward actions. We're wired for energy. Some are better than other at spotting behavior incongruent with motive. Excellent article to send out a pure signal!

Melody Campbell
Creator of the
One Sale A Day Sales System for Merchant Services Professional


I love election season LaVon, because no one is better at capturing the parallels of selling and running for office. Trust is at the center of this election and I love how you delineate the attributes for selling effectively (and winning votes!). It all starts with exuding the right "motive".
Bob Rickert

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