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The biggest issue with sales training that there is a lack of coaching reinforcement. If you don't have your sales managers on board and ready to coach the training, we all know it dissipates.

Steven Rosen


Mr. Lee, your points are also well supported by research that I conducted at Forrester Research earlier this year in the report i wrote there titled "Overhaul Sales Training To Win And Retain More Customers" (http://bit.ly/21cqC0q).

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