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Great post. We're drowning in data and it seems the next step is taking analysis further from the end user - we can't expect the average user of a CRM or other tool to do high-level data analysis. Curating actionable metrics and only showing things that matter (in a statistical manner, but in the context of the end user) should be a priority.

What we've done at LeaDroid (leadroid.com), is that we've taken a very useful source - Google Analytics data - and use that only to find business leads. Most B2B-businesses use Google Analytics and have access to huge amounts of data, but lack ways of curating it to anything they can act on. I think this is a good example of usefulness vs. data - we only end up showing 0,001% of the data an average Analytics account contains, but end up delivering very high value (even compared to GA itself).

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