Today's post is by Ken Smith, director of marketing at ConnectLeader, where he is responsible for managing all marketing, corporate communications, events, and demand generation programs at ConnectLeader. He previously held senior positions at Progress Software Corporation, Lista International, and Gray & Rice Public Relations.
For this blog post, I asked the ConnectLeader sales team to provide tips on leaving effective sales voicemails. Our salespeople are experts at using voicemails to spark engagement, because they use them regularly as part of our outgoing marketing and prospecting campaigns. For instance, to help promote attendance for one of our recent webinars, we left reminder voicemails for all registrants. This helped augment our other promotions (which included emails and social media messages).
Here are our top seven tips for leaving effective sales voicemails.
Tip #1: Highlight singular solutions. Leave messages that highlight a single aspect of your solution. This leaves room for you to create other messages – each highlighting other parts of your offering. The idea here is to be able to open more opportunities for you to find a message that will resonate with your prospect.
Tip #2: Be selective about what information you provide. Prospects are often more likely to call back people they know. Instead of highlighting the fact that you don’t yet have a relationship with this person, simply state your name, company name, and phone number, and then say you would appreciate a call back.
Tip #3: Keep messages concise. Your voicemail should not exceed 20 to 30 seconds. Don’t ramble.
Tip #4: Start and end voicemails with your name and phone number. Often, your contacts will quickly write down your number and call you back without listening to the entire message. You might want to leave your company name at the very end of your message rather than at the beginning. This gives you cover when prospects think you’ve deceived them by not giving a company name. In truth, they simply hadn’t bothered to listen to the entire message.
Tip #5: Use pre-call planning strategies. Creating a calling plan is more effective than calling records randomly without preparation. Taking a few minutes to plan your session – and pre-recording your messages – will allow you to make more dials and connect with more conversations.
Tip #6: Use a call to action. Make sure you ask the prospect to take an action. Tell them what you want them to do (for example: call you, visit a website, visit a trade show, etc.).
Tip #7: Don’t rush. When pre-recording a voicemail message, take your time and don’t rush your recording.
If you have a dialing automation solution that allows you to pre-record voicemail messages, take your time when recording your message. Pay attention to the tone of your voice, clarity, and background noise. Use headphones instead of a speaker phone or handset. If you have the ability to store multiple messages, make several versions and then choose the best.