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Caelan Huntress

You have to be ahead of the curve, indeed. But as salespeople, should we stop to educate ourselves in becoming technically proficient? Or simply find the best tools that leverage technology to our advantage, automatically?


The study you mentioned from Forrester research only confirms what people in many different industries have been noticing more and more. Even medical doctors are subject to this effect.

As patients have access to more information, via the internet etc, they expect doctors to have deeper insight on their problems. They expect solid answers to the questions they have about their health and will not be dismissed as easily as before.

When you think of it this way, every professional is a salesperson and has to make sure they have in depth knowledge of their field and can sell what they have to offer face to face or via their website or social media. Good post.

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