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Great post about use and update CRM


Thanks for such a great article here. I was searching for something like this for quite a long time and at last I’ve found it on your blog. It was definitely interesting for me to read about web applications and their market situation nowadays.


My favorite among the listed strategies is number two: to make your data work for you. There are still many who ignore the usefulness of digging deep into data and how it can actually (and objectively) drive better decisions through experimentation. We mustn't be afraid to experiment on deals at first.

Strategy number one (plugin applications) is also pretty interesting. We started to use 37signals Highrise CRM, but our deals are in Gmail. Our customer/deals database is getting bigger and it has become inconvenient for sales not to see real-time information. So we developed our own solution and we're now using a Chrome extension that integrates Highrise and Gmail: http://gac.tl/cs_insights.

I agree finally, that the user experience (and convenience) is the main driving force for seamless CRM adoption.

Brian Manning

Great post, Christopher. I've always found that using tools like Salesforce's Chatter and other 'stream of consciousness tools' are a great way to increase usage of CRM systems. To use Chatter effectively you have to always be logged-in to the CRM system which increases compliance among reps.

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