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Matt Martin -- Holden International

Hi Gerhard,
The Marketing and Selling worlds are about to colllide. Per Barry's data -- Marketing's top Strategic Objective, in fact, aligns very well to Sales -- "Driving customer acquisition". Acquisition equates to "Winning". From my persepctive, "Winning" should result in two things: driving Customer Business Improvement and Seller Revenue/Profit. Marketing is a vital function to sellers, as they provide insight on how solutions can impact customer processes, which result in the aforementioned business improvement -- it is then the sellers job to use thier wisdom to make the marketing message customer specific.


Right on, Gerhard. The future is Sales AND Marketing 2.0

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