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Twitter isn’t much help. YouTube features dozens of IBM Research videos. Facebook shows that IBM Research has more than 5,000 fans. LinkedIn offers an advanced search capability that will give you access to IBM executives who work in eight research centers around the world.

Charley Christman

This seems to be more apt for business to business applications than for the business to end user sales. We are a small Internet store which happens to have over 14,000 twitter followers (no other social), and we believe that a very small percentage of them actually see our tweets. But I still read all this with interest and hope. Keep writing. Very educational.

jamie campbell

Great points! Using social media is a great way to get your "foot in the door" by networking with people at a company and being "referred" to whom you would like to pitch a sale to. www.salesfuel.com is a sales prospecting platform that has over 36 million companies, with 32 million contacts, a built in CRM system, intergrated social networking and LinkedIN. Check it out if you have the time.

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