Every idea has an expiration date. Every solution will eventually run into a problem. What worked yesterday may stop working tomorrow. Insight is perishable, and nobody has a monopoly on economic wisdom.
Money will always be tight, and time will always be shorter than we think. If we want to win the game, we need to come up with better ideas faster, before our competition takes the good ideas and executes on them before we do.
Ideas grow stale, just like bread. Yet many American businesses run on processes that are based on stale ideas. A fresh idea is like a new song that brings smiles to people’s faces; fresh ideas are life affirming and generate momentum and vitality. That’s why the most successful companies are engaged in a relentless pursuit of fresh ideas.
Some companies cap their idea wells, and some spoil their wells with poisoned ideas. Customers want fresh and healthy ideas, and they are willing to share ideas with you – if you invite them to engage with you.
- Collect ideas
- Collaborate on improving ideas
- Execute the best ideas