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Dale Berkebile

This is a great example of brand building over time. I like the idea of continual focus on improvements, but at the same time the original founder's moto, "That's enough for me". So often we get caught up in buying and consuming and don't take time to smell the roses. Over the last few years I have quit using credit and have turned my company into a 100% cash based business. The funny thing is although this was tough and has made us hit the brakes on spending, he have never been happier. Sometimes it is nice to not get instant gratification!

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