Sales and marketing professionals today are frustrated by a lack of visibility into their campaigns and a lack of coordination of their efforts. The upcoming B2B ESP Summit on July 14 in San Francisco at The Four Seasons Hotel is focused on answering the question of how B2B marketing and sales professionals can connect, understand, and use their customer data to deliver marketing campaigns and sales alignment that builds pipeline and drives revenue.
Whether you’re just beginning your data journey or are already leveraging advanced analytics and predictive modeling, we have you covered; B2B ESP will be your best chance all year to learn from the best. Here’s a sneak peek at some of the sessions and speakers who will be at B2B ESP.
Session: ABM in a Data-Driven World: Changing the B2B Customer Relationship
Speaker: Laura Ramos, Vice President, Principal Analyst, Forrester Research
We are in the midst of a marketing technology boom that’s changing the relationship between customers and brands. To respond, marketing and sales must align their efforts and use data-driven insights earlier in the buyer’s journey to help prospects envision the right solution for their business needs. Data shows that businesses that are the first to help customers solve their challenges outdistance their competition by a factor of 3:1 when buyers ultimately select technology partners. In this session, featured speaker Laura Ramos, VP and Principal Analyst at Forrester Research, will take a close look at the forces fundamentally changing the vendor-customer relationship and how account-based marketing (ABM) strategy, processes, and technology are instrumental in this pivotal moment for business.
Session: Marketing Leadership: Executive Insight into Building a Business Growth Engine
Speaker: Christine Heckart, CMO at Brocade
The promise and hope of all great marketers is to drive revenue growth, open new markets, and shape buyer behaviors and preferences – in other words, to be a growth engine for the business. More often, however, the day-to-day realities of stakeholder alignment, legacy processes, and limited human and budgetary resources can impede progress for even the most engaged and dedicated marketing teams. Accomplishing big goals, overcoming obstacles, and leading through change are at the heart of modern marketing, and are the essence of great marketing leaders. Christine Heckart, Senior Vice President and Chief Marketing Officer at Brocade, will set the stage for how modern marketing organizations can have an outsized impact on the growth and success of their businesses.
Panel Discussion: The Digital and Data Transformation of B2B Marketing and Sales
Panelists: Alan Gonsenhauser, Research Director at SiriusDecisions (moderator)
Scott Broomfield, COO at Metavine
Brian Frank, VP of Global Sales Operations at LinkedIn
Michael Mansbach, President at Blue Jeans Network
Bob Ray, President at DWA
The digital and data transformation currently reshaping B2B companies is redefining the roles, responsibilities, and relationships between the teams responsible for engineering the growth of their organizations. Join Alan Gonsenhauser of SiriusDecisions as he guides a panel of business leaders who’ve overseen sales, marketing, operations, and finance departments as they discuss their vision of the future of B2B marketing and sales.
All proceeds from B2B ESP ticket sales will be donated to Girl Rising. Sixty-six million girls can only dream of an education, even though data shows that educating young girls has the highest return on investment in developing nations for solving problems as varied as public health issues, economic stagnation, and gender inequality. Join us in supporting this worthwhile cause and learn how we can break the cycles of poverty in just one generation.
Register now to secure the advanced rate!