How many times have you told yourself sales is too hard or that you must be doing something wrong because you’re struggling to make sales?
Here’s the truth: Your struggle – and even your deep sense of failure – are sure signs that you are growing.
Struggle hurts. It can overwhelm you as you try to find the right way, the right words, and the right prospect.
Remember, too, there’s no sense of failure or discomfort in mediocrity.
By contrast, when you’re struggling, you are often fully conscious not of strength but of your weakness. Your weakness comes into full view; it no longer sits in the shadow.
I’ve always been intrigued by second chances. What I’ve discovered is, while others may be willing to give us second chances, often we will not give ourselves a second chance. A second chance we deserve. Somehow, we punish ourselves relentlessly.
This punishment is undeserved. It shows up in ways like
- Self victimization
- Self loathing
You will give yourself a million reasons why you shouldn’t be able to succeed – and to walk away. The thing is, you need only one reason to stay. What’s your one reason?
Can you imagine working in a job for 40 years that you hated? Selling some products you didn’t completely believe in while trying to discover what was true and right for you? Who would do that?
I did that. I worked in an industry for 40 years that I could not align with. Don’t misunderstand me…there’s nothing wrong with the industry. The issue was with me. It forced me to go deeper – to grow personally, spiritually, and professionally. It made me look at myself in ways that were no fun at all.
That said, every bread crumb I followed over the past 40 years taught me the sales skills and mindset I have today to help my clients and followers. Instead of trying to avoid the struggle, learn from it. Embrace it and know the answers – and the freedom it brings will empower you in ways you cannot imagine.
Struggle is a good thing. It causes you to either grow or stay fixed in your struggle. Which will you choose?