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I think many companies dont want to look at reality, just how to increase earnings and profit for their shareholders.
And I can see how a commission based sales person would be really tempted to change jobs to pick up a more reasonable quota make a killing for a couple of years and then move on again.
Luckily for me the company I worked in for the last 15 years of employment had a process where the sales reps prepared their own budgets which was then extensively reviewed by management ... by looking at the market as you suggest.
BTW that company went from $0 at startup (with little to no financial resources) to $50mill/ yr in about 11 years.

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