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04/14/2014

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GrantWhipple

Great information on incentives. I would be curious to see what data is available on a brands sales at a higher price with incentives vs. a lower price with no incentives.

GrantWhipple

Great info Mike. I would be curious to know if there is any data on how a brand performs in a channel with incentive programs but at a higher price vs. another brand at lower prices but no incentives.

Thanks,
Grant

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