While science fiction writers lead us into a world we'll never see in our lifetime, historians remind us of a world that existed before we were born. Technology however leads us into a far more interesting space: real time.
Here are just a few examples to illustrate that point. When we are hungry, we go to Yelp and find a restaurant in real time. When we see a breaking news event, we go to Twitter to learn what's happening in real time from citizen journalists. Banks are implementing technology that allows people to manage their money in real time. Big Data technology allows real time analysis and pattern recognition that leads to faster and better decisions. Online technology shows us what our customers are doing on our website in real time. For example, Hubspot's new sales tool Signals tells us when an email has been opened by the recipient in real time. A great opportunity to connect with a prospect instantly.
Real time analysis is not only used for business, but in many other fields. For example, this month, the State of Nevada installed special sensors in snow plows that deliver information to a data center that combines real-time street information with data from radar and computer weather models to get a real time look of present and emerging winter road conditions.
A company called 94Fifty created a basketball with special sensors that gives the player instant feedback for every pass or shot, tracking ball speed, shooting angle and ball rotation. Real time feedback does wonders for improving performance.
To tell us how Marketing in Sales is moving into the real time space, check out this five-minute video interview with David Meerman Scott, the author of Real Time Marketing and PR.
You can connect with David, our keynote speaker, at our next Sales 2.0 conference in San Francisco on May 5-6 and shake hands with him in real time.