In this five minute video, Seth Godin shares the latest busines trend. On one hand, the time gap between need and satisfaction is shrinking, on the other hand the market has become more tribal. The consequences of this trend are:
1. To become the top choice in the real time market, we need years of preparation
2. To capture the real time expectations of our customers we need real time technology tools (real time analytics)
3. To insure relevancy in real time we need to subscribe to the right connections.