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I can't agree more with you. I became first aware of the concept a few years ago when I read Seth Godin's "All Marketers are Liars".

Since then I have done that for all clients I have consulted - developed stories for them to share with their customers.

Gerry Weimer

Really ? Even Gerhardt , in his Selling Power TV series will ask his guest to give examples.....not his guest asking for examples of what they just told him.

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