If you've recently attended a Sales 2.0 Event, you might remember me saying that salespeople need to "ditch the pitch!"
This is my shorthand way of saying that the audience for your sales pitch (or elevator pitch) has changed. We are currently living in a conversation economy. Buyers today don't want to talk with someone who knows nothing about their needs. The challenge for sales professionals is to find engaging ways to explain who they are, what they do, and how they can help customers and prospects -- without launching into a dull monologue or overenthusiastic babbling.
The world of selling is moving toward collaboration and co-creation. It's time to ditch the flat, scripted sales pitch. Just as you routinely update technology, hire new and better sales reps, and renovate your sales process, you also want to give attention to your personal and professional messaging.
If you think you've got a strong sales pitch, put it to the test. Record a 60-second video in the next two days and enter to win the 2012 iMeet/Sales 2.0 Sales Pitch Contest. Winners will be announced live on Monday at the Sales Management 2.0 Conference in Philadelphia (which I'll be hosting). Prizes include an iPad2, and more.
Revamp your sales pitch today and get ready to join the conversation economy.
BONUS: Watch this video for some of my quick tips on how you can use emotion to captivate and persuade your audience.