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« Beyond Listening: Integrative Conversations | Main | Top 12 Tools to Use for Social-Media Lead Generation »

02/24/2012

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obdii

Your database construction and washing process, through your work, think about whether or not your prospects look like your ideal customers. Do you see them as in past years closed transactions? Set up a database in your CRM, you know there is a quality prospects for your product or service, and diligent scrubbing and added to every day. This is the pool, you will find that the prospects of fuel pipeline.

To develop Teleprospecting / e-mail policy

Now you can create a well-planned, consistent, positive, the outbound teleprospecting / e-mail program, to ensure success.

Think about your prospects, network professionals, you can help people. Reach out to make a phone call to them, if you do not seize them directly, leave a voicemail to follow up on an e-mail to introduce yourself and your company. To explain to them why you think they should take a few minutes to talk to you. You can try a message like this:

"Hi, Mr. / Ms. Outlook, my name is Paul Alves, requirements AG Salesworks. We focus on the identification and technology companies to deliver high-value sales opportunities. Researching your company, I realized that we have specific success in your space, helping companies such as 'X', 'Y' and 'Z' pipeline in two to three times the growth of three to six months, I will be happy to share with you that we have seen in on the market, and decided, if we may be able to help you, and you to connect the phone this week or next five to ten minutes? "

Ecommerce Ideas

Most successful businesses have a large database of contacts, including clients, past clients, prospects, alliances and suppliers, which they keep up-to-date and fully utilise.

This is why your contact list is a goldmine for your business. The number and variety of strategies (eg. email marketing, ecards, value adding, referrals, events etc.) you can utilise with it are limitless, as are the results you can achieve from it. Using your database well can generate leads for your business and increase your sales.

Here are a few tips to build your database:

Get every new customer to complete a form (on your website or at your premises) that will automatically capture their details and populate your database of contacts.
Send a postcard or letter to your clients giving them an incentive to sign up on your website. For example if it will be opened by the right person, include a request with your next invoice for their email address (if you have all other details but not the email address).
Get everyone in your team to ask each new caller, visitor, or appointment for permission to be placed on your mailing list for your free e-newsletter and special offers that go to members only. Describe your content from a WIIFM perspective so they have an incentive to say yes.
Run a competition on your website or through other mediums. Include a tick box, already ticked, for receiving future offers.
Promote a 'sign up' form on the home page of your website (or better still on every page within your site) that automatically places their details into your contact database.
Promote the 'sign up' facility in your newsletter so that if someone 'sends it to a friend' they too can subscribe easily.
Have a subscribe link in the signature file on all your team's outgoing emails (i.e. at the end of each email).
Look at every point of contact you have with people and utilize it to gather details. Ask people to join your database at:
Seminars
Workshops
Trade shows (get cards from fellow presenters and attendees in your target market)
Networking functions
Supply articles to other businesses and include a link to your website with a sign up page
An important factor in getting people to join your database is the signup form you ask them to complete. Here are some tips for the form:

It needs to be simple and fast for the user
Briefly describe what they are signing up for and its frequency so they know what they are getting
Keep your details requested under 7 points
Where possible, use drop down boxes for speed and efficiency
Use a form that automatically updates your contact list to save you time
Use incentives to encourage signips, including prizes, sample products, ebooks, white papers or discounts
Put all of these processes into consistent action and your database of contacts will be constantly growing. And so will your business.

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