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7.5 Million CRM Failures on Google Search

Here is an interesting set of numbers. Totally unscientific, but interesting. I searched for "Microsoft" in Google and got 1.05 billion results. Then I repeated the search and entered "Microsoft failure" and got 36.3 million results. Sounds high? Not as high as some of their competitors. The biggest surprise: is the clear winner of this (unscientific) comparison. See for yourself and check your company's failure percentage.
CRM 86.3 million results
CRM Failure 7.5 million
Failure percentage: 8.7% 36 million results failure 701,000 results
Failure percentage: 1.9%
Microsoft 1.05 billion results
Microsoft failure: 36.3 million results
Failure percentage: 3.46%  
SAP 155 million results
SAP failure 18.6 million results
Failure percentage: 12%
Oracle 162 million results
Oracle failure: 24 million results
Failure percentage: 14.8%

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Account Deleted

Great Job, Steve! Let me continue your 'research' with two my 'findings'. The major trends in the CRM world are Social CRM ( and merger of BPM and CRM ( Hence I think it would be suitable to place the following ratios:

Social CRM 40 million results
Social CRM failure 4.3 million results
Failure percentage: 10%

BPM 48.1 million results
BPM failure 3.8 million results
Failure percentage: 7.9%

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CRM implementations are also affected by a number of underlying forces that impact the perceived success of a CRM initiative. A company should consider a number of CRM realities to help ground the organizational mindset, establish realistic expectations, and give a CRM implementation an even playing field on which to succeed.

Steve Gillman

Interesting way to gain new perspective. It reminds me of an article I read on "search engine anthropology." Apparently many more people search "find a date" than "find a meaningful relationship," for example. Not sure how much we can read into these things as cultural indicators, but it is interesting.

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