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« Is Your Company Selling the Way Customers Want to Buy? | Main | 7.5 Million CRM Failures on Google Search »

04/14/2011

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Jon Brien

I thouroughly enjoyed this article, and found it to be very interesting. Too often sales and marketing teams can't se eye to eye on lead development, and "bridging the gap" between the two groups is definitely a very important factor in increasing sales. We recently posted a blog on our website about sales and marketing "alignment", so to speak, which some readers may find to be an interesting extension of this discussion.

http://www.stratascope.com/blog/bid/54323/Sales-and-Marketing-Alignment-is-about-the-alignment-really

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