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07/14/2010

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Ric Dragon

Both of these posts are terrific. I'm not sure what Patterson's influence on Elias St. Elmo Lewis who authored the famous AIDA sales funnel model while at NCR. Also, Patterson was instrumental in creating the first real modern HR department.

I just wrote a post about Lewis here: http://www.dragonsearchmarketing.com/blog/promiscuous-limbs-stop-watches-and-the-old-customer-sausage-grinder/

Christian Maurer

Gerhard,
thank you for the continuation of this fascinating story.

Some time a go, I tried to get a facsimile copy of the PRIMER. Do you have a source where one could get one foe a reasonable price?

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