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« Are We Stuck Knee-Deep in Technology Muck? | Main | John Henry Patterson: The Father of Professional Selling Part II »

07/13/2010

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salablog

Thank you Gerhard for this excellent post reminding us about the roots of modern selling.

fathers day clothing

John Henry Patterson is someone who can't be forgotten easily. He is the father of industry: no doubt with it.

killy

Love your new blog. Can't wait to see what you write about. Go for it!

Christian Maurer

Thank you Gerhard for this excellent post reminding us about the roots of modern selling.

I particularly like Patterson's concept of selling a need, not a product. In essence he educated his customers' customers about the usefulness of a receipt. I think today one would call this pull marketing.

Too bad that many modern marketers have forgotten this important lesson and try to push products or solutions.

Patterson's ideas are as relevant as ever. Jeffrey Gitomers's book "The Patterson Principles of Selling" illustrates this very well.

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