How the Apple iPad Will Change How you Sell, Work and Play
Taking My iPad on the Road

The iPad Revolution: The Laptop Is Dead

Last Saturday at 6:30 p.m., I walked into the Apple store in San Francisco and purchased an iPad (64 gig). Zero wait. I took it to my hotel room, set it up, and downloaded the many apps I use on the iPhone.

First impressions: Very cool tool. I downloaded my photos, and they look amazing. I set up my email account and downloaded photos from my laptop and a few TV shows, like The Colbert Report. Videos play instantly. The full-screen mode is stunning. The built-in speakers are good, but I get a better sound experience by using my headphones. I purchased an iPad cover, which has a very smart feature: You can slip the back cover into a slot so that the cover turns into a stand. This is very useful when you reply to emails; the keyboard pops up on the screen the moment you hit the reply button.


Applications I like: Social media, such as Facebook, LinkedIn, and Hootsuite, are basic. For news, I downloaded the New York Times, NPR, and LeMonde. For business, I use GoToMeetings (yes, you can log on to a Webinar). I also use WebEx, a calculator (Digits), and Mindjet. I tried, which works on my iPhone, but it only shows the opening screen on the iPad. Marc Benioff blogged about the iPad, but he seems to have missed checking his own app. Our own Sales Strategizer Pro works very well.

I also use two book readers: iBooks and Kindle. Kindle proved to be difficult to download. I had to deactivate my first Kindle to be able to read books on my iPad, and I needed to call Amazon’s excellent customer service. It’s great to have access to a competent person.

I find Apple’s iBooks app much easier to download and use. I particularly like the fact that you can download a fairly substantial book sample (the first 40 or 50 pages). My iBook bookshelf looks impressive, although I purchased only one book,The Collaborative Habit: Life Lessons for Working Together.

For travel, I use Google Earth and AccuWeather. Someone told me that you could use Truphone to convert the iPad into a phone, but I wasn’t able to make it work. Surfing the Web is really fast and easy. The iPad is moving us into a new era.

Now that I have used the iPad for three days in a variety of business situations, I can say positively that laptops will go the way of print.

The iPad is superior to a laptop in many ways:

1. It’s lighter than a book. You can take it anywhere.

2. Laptops are not designed for sharing. The iPad will pull people from isolation to a place of co-creation.

3. Laptop screens are not dynamic. The iPad screen automatically orients itself in relation to your movements. The image on the screen flips from horizontal to vertical and from top to bottom automatically.

4. As I walked through the hotel lobby, I noticed a number of people sitting in the Wi-Fi zone hunched over their laptops. It dawned on me that laptops force their owners to conform to them, while the iPad follows its owner’s posture.

5. Laptops emerged at a time when the world was still linear. The iPad allows people to leave that static world so they can connect with the dynamic flow of human intelligence online and offline.

6. Laptops run on a limited number of software programs. The iPad runs more than 100,000 applications. I currently use 44 iPad applications. Apps will become a commodity like Kleenex. If you feel the urge to sneeze, you grab a Kleenex and toss it. The iPad is very similar. If you feel the urge to paint, you can download a dozen different apps. Download one, release the inner artist in you, and turn your first painting into a screen saver.

The Viral Growth of the iPad Is Huge This morning I met with Chuck Dietrich, the CEO of SlideRocket, a dynamic startup in the online presentation space. I brought my iPad; he had his laptop. During our conversation, we discussed how many different tasks salespeople need to perform to drive customer value. The conversation brought to mind an interesting chart I received in an email the same morning. I pressed the start button on my iPad, and it came to life instantly (there is no staring at a blank screen for two minutes). Within seconds, I pulled up the email, clicked on the message, and handed the iPad to Chuck, who studied it and asked for the URL so he could share it with his team. I simply forwarded the email and the conversation resumed.

The iPad added instant value to the conversation, and it blended in naturally, which added a touch of elegance to the discussion (and of course a little iPad envy). In this case, the iPad delivered content in real time. In effect, this experience would not have been possible with the use of a laptop. After all, who would want to wait two minutes to make a point? The iPad is a time-creation machine, while your laptop steals two minutes of your time every time you turn it on. And that’s a turn off.

Please share your comment on this post.
Email this blog to a friend


Feed You can follow this conversation by subscribing to the comment feed for this post.

guaranteed seo

this post is very informative and useful..

Dan Howard

I also love the iPad and your example when you were walking through a hotel lobby and people with laptops were hunched over them was spot on.

I do think Android tablets and such will give Apple a run for their money because they are open source, but I guess time will tell.

Again, thanks for the great post.


I would totally agree with you, in the next few years the laptop will be completely replaced by technologies like the iPad.


Very good information! PC's can be so painful it's not funny. I think once the apple products come down in price they will take over the laptop market.

buy laptop

Nice post, thank you for sharing. The IT products are developing so fast that it is difficult for us following up. It requires us choose the suitable product for ourselves. I have used laptop for several years, and compared them.

Cheap Computers

Well iPad is basically a revolution to a Laptops, which is why people are preferring more and more to go for an iPad.

This is an amazing mini computer.

green pc

The iPad is a tablet computer designed, its size and weight fall between those of contemporary smartphones and laptop computers. It runs the same operating system as the iPod Touch and iPhone—and can run its own applications as well as iPhone applications.

Scott Marker

Great insight like always.... keep it up Gerhard!

I don't always agree with you but you always keep me thinking.

Thanks again!

Scott Marker

Twenty-year B2B sales veteran
Author & Publisher
Guest speaker sales / marketing classes
Boise State University

cheap laptops

I would like to appreciate the work of blog author that the person provided us with an extremely excellent information regarding the topic. I really learned something from this blog and started to contribute my ideas via commenting on this blog. Keep it up!

uy Laptop Batteries

One of the reasons I take a pad into meetings rather than a laptop is that I want to show that I am truly listening. If I take a laptop or use a smartphone, the temptation to allow myself to be interrupted by the latest email or tweet is just too great.


Indeed a very good read! Very informative post with pretty good insight on all aspects of the topic! Will keep visiting in future too!


Fantastic post and wonderful blog, I really like this type of interesting articles keep it up.
Nice work!!

jeff hines

Is print really dead? The last time I checked I was still getting a lot
of mail. Perphaps laptops and ipads can coexist nicely together.

Jeff Ogden

Very interesting article. I've been thinking long and hard about my next laptop. Or is it and iPad?

More and more, the iPad seems the way to go.

Jeff Ogden, the Fearless Competitor
Find New Customers "Lead Generation Made Simple"

cheap computer

I don't totally agree with the writer and i think there are number people who are still preferring laptops over i pad because of number of reasons. Interesting topic of the article and must a read.
For used laptops log on to

Cheap Computers

Of course the laptop will get obsolete, after few years laptops are going to be sold on auctions......

Geoffrey James

This recent article in the New York Times magazine echoes Gerhard's points:

BTW, another reason to move to iPad is that you'll be less vulnerable to cyberattack and cyberterrorism:

Holidays to Majorca

Not so revolutionary? I think we should take a step back and look at the whole picture, by itself, the chip maybe similar to that in the iPhone 3GS. From a performance perspective, the chip sips VERY LITTLE power. Jobs, even said it himself…the chips use very little power and the majority of the power drain comes from powering the display. Now meld that with the iphone OS performance on such a low powered chip, with very snappy app and browsing performance on 10 hrs of battery life, is pretty revolutionary in a certain aspect.

Larry Couperthwaite

I had the same type of experience. I purchased the same model and had it working immediately. I can not ever imagine going back to a laptop. I particularly liked your observation that we need to conform to the laptop while the iPad follows our posture - it is so intuitive. Great comments! Thanks

Mai Nguyen

Yes thank you for sharing your feedback. I will now wait until after April and more reviews to purchase mine. Hopefully no big line up because when I was in Buffalo last week to do some shopping (us Torontonians like to do that), it was like boxing day outside of the Apple store.


Chris Snell

Thanks for sharing your feedback on the iPad, Gerhard. I enjyoyed reading your review, especially after three days of being able to use it in business settings. I hope you'll keep revisiting this, like maybe after two weeks of use or something like that.

Thanks again,


The comments to this entry are closed.