Every salesperson schedules prospecting calls. If you have a choice, what day of the week is more productive than others? In a study sponsored by InsideSales.com and conducted by Dr. James Olroyd of MIT, Thursday is the best day of the week to call new prospects.
WHAT IS THE BEST TIME OF THE DAY TO CALL A PROSPECT?
Calling early and calling late in the day is more productive than calling during the dull period between 10 a.m. and 4 p.m. The research showed the best times to call: 8 a.m. to 10 a.m. and 4 p.m. to 6 p.m.
How fast should you respond to Web leads?
Here is the best part of the research: The faster you respond to online leads, the more chances you’ll have of converting the lead into a qualified prospect.
The lesson: You snooze, you lose. Speed is the ultimate competitive advantage for turning leads into opportunities. For more interesting research sponsored by InsideSales.com, go to http://www.insidesales.com/research_papers.php
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